The development of 2D and 3D video animation technologies has found fertile ground and a strong diffusion in the medical-health and pharmaceutical world, often supplanting the more traditional paper based media.
Communicating in a simple and effective way
Thanks to these innovative techniques it is in fact possible to create specific videos to communicate in a short time, but in a clear and more easily understandable way, a series of information and concepts, even quite complex, for the benefit of both ” lay persons “(for example to explain to a patient the surgical procedure to which he/she must undergo), and health professionals themselves (to clarify the mechanism of action of an active ingredient, outline in detail a new surgical technique or the operation of a biomedical device, etc.).
The production of 3D videos can therefore find application not only in the doctor-patient communication field but also in the field intended for health professionals and even as a didactic tool for updates and training purposes.
With 3D rendering it is even possible to explore worlds not visible to our eyes up to the infinitesimally small, such as the interior of the human body, of an organ and even of a cell.
The communicative power of image
In recent years, the image is assuming an increasingly important role in information in general, and as a communication tool in particular in the medical-health sector.
In fact, any image carries with itself an emotional load that evokes sensations, it is more engaging and immediate than words, it makes information more accessible and more effective and, above all, leaves an imprint in the memory. Through images, the message is therefore received and learned more easily. So why not take full advantage of its communicative power?
What we do
- 2d video animations
- 2d to 3d conversions
- 3d rendering
- 3d video creation